![]() “The chocolate and raspberry taste real.” Mary Beth Quirk, another CR editor, said: “The flavor hangs around and you’re glad that it does.” I’m not big on raspberry, either, and would not have gone for it first, but after trying it, all I wanted to know was: Could I have another? “Perfect,” said Ginger Cowles, another editor. “Raspberry has never been my thing, but it might be now,” said Kevin Doyle, an editor at Consumer Reports who participated in the chocolate evaluation. In fact, the lack of flavor legend led a couple of us to see a flavor we’d previously avoided in a new light, thanks to a particularly outstanding chocolate with a raspberry ganache filling. And this beautiful, elegant little box of chocolates from Los Angeles–based Compartés encourages you to try flavors you might not otherwise because they aren’t marked on the packaging. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing.For a chef or a cook, a true sign of success is taking a flavor your audience is known not to love and convincing them that they’ve been missing out this whole time. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. using compelling sales messages that push your customers emotional buy-buttons. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value - often, dramatically. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW.Ģ. ![]() Mountain – Theme For An Imaginary Western (1970)Ĭraig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. How To Make Maximum Money With Minimum Customers: Free: 12 Money-Making Reports – download ’em here It’s like your kids asking you for an extra $10 dollars to eat, after you’ve already given them $25 bucks to spend at the mall. You’re asking people to do something they’ve already committed to doing, at the same time they’ve committed to doing it. This is why post-sale upsell pages are so effective online, by the way. Florida stores typically sell over 200 bags a day, alone. They have over 600 stores, so I’m sure it’s in the millions over a year. I can’t begin to imagine how many more bags of ice they sell because of this little question they put above the ICE sign. Or in this case, it makes your upsell to a second bag. And to potentially experience a slight sense of regret if they don’t buy.Īnd this “regret” is what typically makes your sale. If you want me to help you create marketing strategies that get results like this, go hereĪdding in that word “really,” gives them reason to pause and think for just a split second. I recently wrote a lead generation direct mail piece that got a 32.85% response within the first 8 days. “Is one bag enough?” allows the customer to answer “No,” too easily. ![]() In fact, the only thing I’d change here is maybe add in the word “really.” As in “Is one bag really enough?”īecause now you’re adding in a layer of potential doubt for people to consider. And it’s a huge pain in the ass to always have to be running around to get more of it.Įspecially since, the moment you realize you need more, is typically when you want to have a nice cold drink.Īnd who wants to stop what they’re doing, and delay that nice cold drink… just because you’ve ran out of ice? You see, the best time to sell someone “something else” is when they’ve already decided to make their first purchase from you.Īnd asking “Is one bag enough?” – as opposed to telling someone “Why not buy a second bag?” does this brilliantly.įor starters, down here in Florida, most people are always running out of ice. Let me explain why this simple sign is so effective. On the way out, this is what I saw on the front of the ice cooler: On this particular day, while I was waiting for my truck to fill up, I ran inside to use the restroom. Food and snacks are lined up on the shelves with military precision. Which says a lot for a convenience store gas station with tons of foot traffic.Īnd the layout is thoroughly organized. Over the last few years, they’ve been opening them up down here in Florida – and I must say, they are gorgeous stores.Įveryone of them I’ve been in is spit-shine clean and you can practically eat off the floors. Wawa is a chain of convenience stores and gas stations that’s headquartered out of Chester Springs, Pennsylvania. A few weeks ago, I stopped into a new local Wawa gas station to gas up my truck.
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